Including Audio and Video in your Marketing Plan online strategy can be a really efficient way to explode both your website’s traffic and revenue. You can really help your website’s stickiness by including video and audio. Visitors tend to spend more time on the website, giving more opportunities to sell them. Additionally audio and video can really help your Search Engine Optimization (SEO) Strategy. Search Engines put a lot of authority on quality video and audio offerings.
How Audio Can Add to Your Web Offering
Here are some tips to help you maximize the use of Audio in your web marketing strategy…
- Customer Testimonials: very powerful!
- Website Navigation Tips
- “A Message From the President”: personalise your website
- Risk Free Programs and Privacy Policy
- Special Messages: Specials, Discounts, After Hours Support
- Publicize upcoming Events, Courses, Articles, News, Sales, etc.
- Downloadable Audio Seminars for MP3 Players and IPods
- Personalize your emails
Useful Audio Resources:
- Recording Equipment: Online Marketing Superstore
- Web Audio Service: Live Audio Email and Web Links: Audio Acrobat
- Add Audio or Video to your Blog or Website: Word Press and Drupal
- Creating, Editing, Recording and Sharing Audio:
- Instant Flash Audio
- Copy Talk
- Sonic Memory
- Sony Creative Software
- Plantronics
- Giga Vox
- Real
- Web Audio Video Tools
- Telephone Recording
- Sound Forge
- Audio Strategies
- Rhapsody
- I Tunes
Add Video to Your Website to Increase Profits and SEO Value
You can use Video in so many different ways, such as to demonstrate your products and services; engage testimonials from partners and customers; jazz up Power Point Presentations; interview; Mini-Courses; Mini-Seminars; and many other applications. Quality video is getting search engine attention so this tool should be part of any SEO Strategy. Here are some tips:
- Make it a part of your Viral Marketing Program in your Business Plan
- Keep them short and to the point
- Be passionate
- Always include your Blog and Website URL
- Address your customers’ Problems
- Package Videos with other information packed products, articles, guides, newsletters, etc.
- Capture attention in the first 20 seconds (like a Sales Page Headline)
- Use Video to demonstrate so customers can Visualize
- Post your Videos in a Video Section of your Website whose link is conspicuous in your Website’s Main Menu
- Upload your Videos to:
- You Tube
- My Space
- Google Video
- Squidoo
- Jumplut
- Sticka
- Joost
- Daily Motion
- REvver
Video Resources to Get You Started
- Software and Equipment:
- Instant Video Generator
- Online Marketing Superstore
- Microsoft’s Movie Maker
- Apple’s IMovie (for Macs)
About Frank Goley- Article Author
Frank Goley is a business consultant, business turnaround consultant and business plan consultant for ABC Business Consulting. He has been helping companies to succeed for many years. Frank wrote his first business plan over twenty years ago. He is an expert in developing business plans, marketing plans, funding plans, strategic plans, turnaround plans, web marketing strategies, and project specific business plans. Frank is also a business coach and a web development, web marketing and web seo consultant. Frank is the author of a business plan book, The Comprehensive Business Plan Workbook – A Step by Step Guide to Effective Business Planning, and he has over 50 published articles and e-books on business success strategies. He also writes the Business Success Strategies Blog.
